Topic: report design

  • Craft PPC Reports Your Clients Will Actually Read

    Craft PPC Reports Your Clients Will Actually Read

    Effective PPC reporting is about strategic communication and clarity, which strengthens client relationships more than just presenting raw data, by avoiding overwhelming formats. A strong report is built on three pillars: simplicity through focusing on relevant KPIs for the decision-maker, insigh...

    Read More »
  • 5 Ways to Make Your PPC Reports Drive Action

    5 Ways to Make Your PPC Reports Drive Action

    Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure reports drive meaningful action. Establish a trusted data source for reporting to prevent disputes over accuracy and maintain credibility, aligning with systems sta...

    Read More »