Topic: data accuracy
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AI & Local Search: 2025 Visibility & ROI Trends
AI has revolutionized local search by delivering hyper-personalized results through real-time data analysis, context interpretation, and intent prediction, giving businesses a competitive edge. The evolution of local search progressed through three phases: foundational data accuracy, engagement-f...
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Google Search Drops 'Results Per Page' Feature
Google has removed the ability to display 100 search results per page via a URL parameter, which was never officially supported despite long-standing use. The change has disrupted rank-tracking tools and led to a drop in Search Console data, prompting speculation about motives like curbing unauth...
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OpenAI Reveals: Top Uses for ChatGPT According to Real Data
A new study by OpenAI and Harvard economist David Denning provides the first direct insight into real user behavior with ChatGPT, based on internal platform data rather than self-reported surveys. ChatGPT has experienced explosive growth, with weekly active users on consumer plans exceeding 700 m...
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77% of Sites Lost Visibility After Google's num=100 Update: Data
Google's removal of the num=100 parameter caused 87.7% of studied sites to experience a decline in impressions, reshaping SEO reporting and data interpretation. The change led to 77.6% of websites losing unique ranking keywords, with short-tail and mid-tail terms most affected, while rank distrib...
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