Topic: data accuracy
-
Server-Side Tracking's Privacy-First Comeback
Marketers are increasingly adopting server-side tracking to improve data accuracy, ensure privacy compliance, and enhance website performance by processing data through their own servers before sending it to analytics platforms. Server-side tracking addresses limitations of traditional browser-ba...
Read More » -
AI & Local Search: 2025 Visibility & ROI Trends
AI has revolutionized local search by delivering hyper-personalized results through real-time data analysis, context interpretation, and intent prediction, giving businesses a competitive edge. The evolution of local search progressed through three phases: foundational data accuracy, engagement-f...
Read More » -
UAE Launches National MRV System to Achieve Net Zero by 2050
The UAE has launched its National MRV system, the first regional platform integrating greenhouse gas and air pollutant monitoring to support its Net Zero by 2050 goal and enhance environmental governance. The system provides accurate data for evidence-based policymaking, helps economic sectors tr...
Read More » -
Master GA4 Cross-Domain Tracking for Global & Multi-Brand Sites
Cross-domain tracking in GA4 is essential for businesses with multiple websites to capture complete customer journeys and ensure accurate attribution across different domains. Without proper configuration, GA4 splits user interactions across domains into separate sessions, preventing accurate ana...
Read More » -
Google Search Drops 'Results Per Page' Feature
Google has removed the ability to display 100 search results per page via a URL parameter, which was never officially supported despite long-standing use. The change has disrupted rank-tracking tools and led to a drop in Search Console data, prompting speculation about motives like curbing unauth...
Read More » -
GOP Plan Could Easily Unmask Census Data
Republican efforts are targeting differential privacy, a key safeguard designed to protect individual identities in US census data, with critics warning that its removal could expose sensitive personal information and skew political representation. The push to eliminate differential privacy is ba...
Read More » -
Peacock Bros. Launches Unified RFID Software for Asset Management
Peacock Bros. has launched a unified RFID software platform that integrates a mobile app and web portal to streamline asset management from tagging to tracking. The system eliminates inefficiencies by consolidating RFID processes, enabling on-the-spot operations with the mobile app and providing ...
Read More » -
OpenAI Reveals: Top Uses for ChatGPT According to Real Data
A new study by OpenAI and Harvard economist David Denning provides the first direct insight into real user behavior with ChatGPT, based on internal platform data rather than self-reported surveys. ChatGPT has experienced explosive growth, with weekly active users on consumer plans exceeding 700 m...
Read More » -
77% of Sites Lost Visibility After Google's num=100 Update: Data
Google's removal of the num=100 parameter caused 87.7% of studied sites to experience a decline in impressions, reshaping SEO reporting and data interpretation. The change led to 77.6% of websites losing unique ranking keywords, with short-tail and mid-tail terms most affected, while rank distrib...
Read More » -
5 Ways to Make Your PPC Reports Drive Action
Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure reports drive meaningful action. Establish a trusted data source for reporting to prevent disputes over accuracy and maintain credibility, aligning with systems sta...
Read More » -
YouTube Unveils Brand Pulse: Measure Your Full Brand Impact
YouTube's Brand Pulse Report provides a unified view of brand performance by integrating data from paid campaigns, creator collaborations, and organic content on the platform. The AI-powered tool detects brand appearances through multi-modal analysis, linking them to engagement metrics like Total...
Read More » -
GOP Census Reform Puts Your Privacy at Risk
Republican lawmakers are pushing to dismantle the differential privacy system on the US census, raising concerns about personal privacy and data security for all residents. Removing differential privacy could allow malicious actors to reverse-engineer and de-anonymize sensitive data, exposing det...
Read More » -
Google Ads Tests Auto-Setting New Customer Value
Google Ads is testing an automatic New Customer Value assignment in New Customer Acquisition campaigns without prior advertiser notification or approval, causing unexpected reporting changes and concern among marketers. The automatic assignment can distort revenue and performance metrics, as Goog...
Read More » -
Solving the AI Puzzle in Finance
The UAE is strategically positioned to transform its financial sector through AI adoption, supported by national strategies and investment, but faces challenges in accelerating value realization and achieving competitive returns on investment. AI applications in UAE finance are already yielding b...
Read More » -
Track Pinterest Ads in Google Analytics
Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...
Read More » -
Introducing the New Bing Places for Business
Microsoft has launched a redesigned Bing Places for Business platform to help local businesses enhance their visibility and simplify digital presence management. Key improvements include a visual overhaul, a more reliable import process for business details, and a new recommendation tool offering...
Read More » -
Refresh Content vs. Create New Pages: An SEO Guide
Refresh existing content when updates, new data, or improved formatting can enhance its accuracy and value without straying from the core topic. Create new pages for distinct topics or unique solutions that are only loosely related to existing content to avoid diluting focus and improve user expe...
Read More »
