Topic: stakeholder engagement
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5 Ways to Prove Your Tech Investment Is Paying Off
IT leaders must prove technology investments generate clear business outcomes, moving beyond just completing projects to demonstrate meaningful value. Defining precise goals, tracking progress with consistent KPIs, and translating technology into a compelling narrative are key strategies for succ...
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7 Steps to Achieve True AI Readiness in Your CRM
Preparing your CRM for AI requires rethinking workflows to identify and address inefficiencies, focusing on strategic alignment rather than just automation. Define core outcomes and capture stakeholder perspectives to understand real workflows, using methods like voice notes to highlight gaps and...
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Craft Internship Projects That Boost Teams & Future Talent
Hosting a marketing technology intern benefits both the company and the intern by providing meaningful projects that support organizational goals and foster professional growth. Assigning important but not urgent projects, such as creating a martech inventory or researching competitor stacks, all...
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Avoid These Marketing Mix Modeling Mistakes That Hurt ROI
Marketing mix modeling (MMM) is essential for measuring campaign effectiveness across channels, especially with increasing privacy restrictions limiting user-level tracking. Common implementation errors include using inconsistent data, misinterpreting correlations as causation, and applying MMM f...
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5 Ways to Make Your PPC Reports Drive Action
Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure reports drive meaningful action. Establish a trusted data source for reporting to prevent disputes over accuracy and maintain credibility, aligning with systems sta...
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Lenovo Launches New Middle East & Africa HQ in Riyadh
Lenovo has begun constructing its new Middle East and Africa Regional Headquarters in Riyadh, reinforcing its commitment to the local market and aligning with Saudi Arabia's Vision 2030, with operations set to start by March 2026. The headquarters will serve as a strategic hub for innovation, par...
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Kate McKenzie Named ENTECH CEO, Unveils EnTalks 2026
Kate McKenzie has been appointed as the new CEO of ENTECH, coinciding with the launch of the EnTalks initiative for the 2026 roadshows in Australia and New Zealand, which are dedicated to audiovisual and entertainment technology professionals. EnTalks are free, on-floor seminars using silent disc...
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UAE Adopts Global Crypto Tax Reporting Standards
The United Arab Emirates has committed to the Crypto-Asset Reporting Framework (CARF), a major international standard for cryptocurrency tax reporting, to enhance financial regulation and transparency. Implementation of the framework will begin in 2027, with the first automatic exchange of tax-re...
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Heineken CISO: How a Risk-First Mindset Drives Innovation
CISOs must shift from technical oversight to strategic partnership by connecting security measures directly to business outcomes like reputation, revenue, and innovation. Effective communication with executives requires eliminating technical jargon and focusing on business impacts, using real-wor...
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Saudi Regulator Seeks Public Input on D2D and Satellite Network Rules
Saudi Arabia's CST is seeking public input to develop regulations for Direct-to-Device (D2D) communication and Non-Terrestrial Networks (NTN), aiming to enable satellite connectivity for mobile devices and improve coverage in remote areas. The consultation will assess use cases, business models, ...
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Cyber-Physical Systems at Risk: How to Protect Critical Infrastructure
Global economic and geopolitical tensions are increasing cyber risks to critical cyber-physical systems, with nearly half of professionals citing these factors and concerns over risk reduction and system audits. Third-party vendor access is a major vulnerability, with 46% of organizations experie...
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