Topic: model validation
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Avoid These Marketing Mix Modeling Mistakes That Hurt ROI
Marketing mix modeling (MMM) is essential for measuring campaign effectiveness across channels, especially with increasing privacy restrictions limiting user-level tracking. Common implementation errors include using inconsistent data, misinterpreting correlations as causation, and applying MMM f...
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Should an AI Decide Your Fate? The Life-or-Death Dilemma
AI systems are being explored as surrogate decision-makers for incapacitated patients, integrating demographic data, medical histories, and personal values to guide life-sustaining treatment choices. These AI tools are designed as decision aids that encourage dialogue and acknowledge uncertainty,...
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Google's Open-Source MMM Program Gets Major Upgrade
Google has upgraded its open-source Meridian marketing tool with new capabilities to measure non-media variables like pricing strategies and integrate expert knowledge for smarter budget allocation. The enhanced platform now allows marketers to better assess long-term impacts of upper-funnel mark...
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Apromore Launches AI Copilot for Performance Insights
Apromore has launched a generative AI assistant, Copilot for Performance Insights, enabling users to ask natural language questions about operations to quickly identify inefficiencies and make data-driven decisions. The tool provides reproducible, statistically-backed answers to compare performan...
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