Topic: team collaboration

  • Microsoft Orders Employees Back to the Office

    Microsoft Orders Employees Back to the Office

    Microsoft is implementing a phased return to the office, requiring employees to work on-site three days a week to enhance collaboration and innovation, particularly for AI development. The hybrid model allows for team-designed schedules and includes safety protocols, with the Puget Sound region t...

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  • Crafting an Arena Cube: A Dev Diary

    Crafting an Arena Cube: A Dev Diary

    The Powered Cube for MTG Arena originated from an internal innovation sprint, where an engineer analyzed the Vintage Cube from Magic Online to assess card feasibility and implementation effort. Implementation involved a multi-team process including rules coding, art creation, design for player in...

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  • 5 Ways to Prove Your Tech Investment Is Paying Off

    5 Ways to Prove Your Tech Investment Is Paying Off

    IT leaders must prove technology investments generate clear business outcomes, moving beyond just completing projects to demonstrate meaningful value. Defining precise goals, tracking progress with consistent KPIs, and translating technology into a compelling narrative are key strategies for succ...

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  • Your Sales and Marketing Teams Are Working Against Each Other

    Your Sales and Marketing Teams Are Working Against Each Other

    Companies often face growth challenges not from product issues but from misaligned incentives between sales and marketing, causing internal friction and conflicting goals. Conflicting metrics, like marketing being rewarded for lead volume and sales for closing quality deals, result in unqualified...

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  • Crafting a GTM Strategy for Marketing's Revenue Era

    Crafting a GTM Strategy for Marketing's Revenue Era

    Marketing is shifting from measuring success by lead volume (MQLs) to focusing on revenue-impacting metrics like pipeline growth and annual recurring revenue (ARR). This transition requires aligning marketing with sales and finance, adopting outcome-oriented metrics, and fostering collaboration t...

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  • Unlock Customer Sentiment & Risk Hidden in Your CRM Emails

    Unlock Customer Sentiment & Risk Hidden in Your CRM Emails

    Generative AI transforms inbound CRM email analysis by uncovering customer sentiment and risks, shifting focus from traditional outbound metrics to understanding actual communication content and emotional tone. Natural language processing reveals nuanced customer emotions, pain points, and buying...

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  • Brand Consistency Drives More Revenue Than AI in 2026

    Brand Consistency Drives More Revenue Than AI in 2026

    The most effective go-to-market strategies in 2026 will prioritize brand consistency over chasing technological trends, establishing a solid foundation that outlasts temporary hype cycles. Consistency remains the critical factor that solidifies customer preference and builds lasting business rela...

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  • ChatGPT's Shared Projects: New Team Collaboration Features

    ChatGPT's Shared Projects: New Team Collaboration Features

    OpenAI has introduced a suite of updates for ChatGPT, including a shared projects mode and new third-party app connectors, to enhance team collaboration and security for business environments. The new shared projects mode allows teams to collaborate by uploading files into a shared chat, where Ch...

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  • Scale Content Without Losing Your Brand Voice

    Scale Content Without Losing Your Brand Voice

    Scaling content effectively requires a strategic approach that balances volume with authenticity, ensuring alignment with core messaging and genuine audience value. Establishing detailed style guidelines and using practical tools like shared libraries and templates are essential to maintain brand...

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  • Slack Lists: Turn Team Conversations Into Actionable Tasks

    Slack Lists: Turn Team Conversations Into Actionable Tasks

    Slack Lists is a premium feature that integrates task management directly into the platform, allowing users to create, assign, and track tasks without leaving Slack. It addresses fragmented workflows by converting conversations into structured tasks with clear ownership, priorities, and deadlines...

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  • AI-Generated Code: The Hidden Cost of Human Cleanup

    AI-Generated Code: The Hidden Cost of Human Cleanup

    AI-generated code now accounts for about a quarter of production code but introduces new vulnerabilities, with many organizations experiencing security incidents due to flaws in this automated output. Accountability for security breaches involving AI-generated code is unclear, as responsibility i...

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  • 8 AI Project Management Tools Tested: Are They Worth It?

    8 AI Project Management Tools Tested: Are They Worth It?

    Selecting the right AI project management tool can lead to substantial annual savings and prevent issues like delayed projects and poor team morale by introducing effective tracking and automation. These tools centralize project management, moving beyond spreadsheets to automate workflows such as...

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  • Master Product Management, Accelerate Marketing Growth

    Master Product Management, Accelerate Marketing Growth

    B2B marketing has shifted from channel optimization to a product-oriented mindset, focusing on solving user problems and iterative value. Product thinking emphasizes understanding buyer journeys, delivering tailored experiences, and measuring success through team activation and velocity. This str...

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  • Craft Internship Projects That Boost Teams & Future Talent

    Craft Internship Projects That Boost Teams & Future Talent

    Hosting a marketing technology intern benefits both the company and the intern by providing meaningful projects that support organizational goals and foster professional growth. Assigning important but not urgent projects, such as creating a martech inventory or researching competitor stacks, all...

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  • Open-Source Pentesting Platform for Red Teams | Cervantes

    Open-Source Pentesting Platform for Red Teams | Cervantes

    Cervantes is an open-source collaborative platform for red teams and security professionals, centralizing project management, vulnerability tracking, and reporting to improve efficiency in security assessments. The platform offers native collaboration features, a customizable knowledge base, and ...

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  • Canva Expands into Coding and Spreadsheet Tools: The Visual Suite 2.0

    Canva Expands into Coding and Spreadsheet Tools: The Visual Suite 2.0

    Canva is broadening its horizons with the introduction of an array of generative AI-powered workspace tools, aiming to consolidate functionalities offered by Microsoft, Google, and Adobe into a unified platform.…

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  • 97% of Firms Can't Prove AI ROI: 5 Expert Fixes

    97% of Firms Can't Prove AI ROI: 5 Expert Fixes

    97% of organizations struggle to prove ROI from generative AI, but strategies like setting clear project boundaries and modernizing data infrastructure can help manage this challenge effectively. Securing organizational buy-in requires using business-relevant metrics, aligning stakeholders, and i...

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  • Ghost Of Yōtei Creators On Atsu: 'A Chapter Is Done'

    Ghost Of Yōtei Creators On Atsu: 'A Chapter Is Done'

    The game centers on Atsu's transformation from a quest for revenge to a journey of healing and self-discovery, emphasizing her emotional growth and interactions with characters like Oyuki and Jubei. Key narrative elements include Atsu's forced perspective shifts, such as seeing the world through ...

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  • Transform Internal Docs into High-Converting Content

    Transform Internal Docs into High-Converting Content

    Internal documents from sales and customer success teams are a rich source of content ideas, as they address real customer questions and challenges, which can be repurposed into effective external materials like blog posts and guides. To leverage these resources, identify and adapt frequently use...

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  • Mastercard Launches AI-Powered Fraud Defense Tool

    Mastercard Launches AI-Powered Fraud Defense Tool

    Mastercard has launched Threat Intelligence, an AI-powered platform that combines payment fraud data with cyber threat intelligence to provide real-time insights for preventing fraud before transactions are completed. The platform addresses the overlap between cybercrime and payment fraud by enab...

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  • Guidewire PricingCenter: Unified Pricing to Accelerate P&C Insurance Innovation

    Guidewire PricingCenter: Unified Pricing to Accelerate P&C Insurance Innovation

    Guidewire's PricingCenter is a unified platform for P&C insurers that enhances pricing and rating processes with real-time adjustments, impact analysis, and rapid adaptation to market changes. It empowers actuaries and pricing teams with a no-code interface and AI-driven tools to build, test, and...

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  • Create a Content Style Guide (Free Template & Examples)

    Create a Content Style Guide (Free Template & Examples)

    A content style guide establishes clear written standards for brand voice, ensuring consistency and reducing revisions across all communications. It serves as a definitive reference for tone, grammar, formatting, and word usage, distinguishing it from visual-focused brand guides. The guide is a l...

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  • 9 Programming Tasks AI Can't Handle – And Why

    9 Programming Tasks AI Can't Handle – And Why

    AI struggles with high-level system architecture, lacking the contextual awareness needed for strategic design and long-term trade-offs. Human developers outperform AI in security-critical tasks, as AI-generated code often contains vulnerabilities and lacks nuanced auditing. Innovation and busine...

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  • Cloudflare Names Pat Breen VP for Australia & New Zealand

    Cloudflare Names Pat Breen VP for Australia & New Zealand

    Cloudflare has appointed Pat Breen as Area Vice President for Australia and New Zealand, leveraging his 25+ years of tech leadership experience to drive regional growth and strengthen market presence. Breen highlighted the need for businesses in ANZ to innovate while securing their assets, with C...

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  • Man vs. Machine Hackathon: Inside the Epic Showdown

    Man vs. Machine Hackathon: Inside the Epic Showdown

    A hackathon in San Francisco tested whether AI coding assistants improve or hinder development by pitting AI-assisted teams against human-only ones. The event highlighted ongoing debate in tech about AI's impact, with a recent study suggesting it may slow experienced developers despite productivi...

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  • Halo Security: Enhanced Control for Exposure Data Management

    Halo Security: Enhanced Control for Exposure Data Management

    Halo Security has introduced platform upgrades to provide security teams with more flexibility and control over exposure data management, aiming to streamline workflows and improve visibility. New features include custom dashboards with drag-and-drop widgets, configurable reports, and enhanced au...

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  • Relic's Quest for Faster Game Development

    Relic's Quest for Faster Game Development

    Relic Entertainment is now an independent studio focusing on faster development cycles and a more sustainable business model after separating from Sega. The studio is diversifying its approach by embracing rapid prototyping, controlling project scope, and using a unified proprietary engine to imp...

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  • 6 AI Rules to Transform Software Development & The Top Risk

    6 AI Rules to Transform Software Development & The Top Risk

    Businesses face intense pressure to prove software ROI, with AI emerging as a potential catalyst to accelerate Agile teams and break a decade-long stagnation in process maturity. Agile methodologies have struggled in large organizations due to bureaucratic inertia and internal politics, with only...

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  • Launch AI-Powered Campaigns Instantly

    Launch AI-Powered Campaigns Instantly

    The MarTech Conference on November 4, 2025, will feature a session on using AI to overcome creative bottlenecks in marketing, enabling faster campaign and content creation at scale. Modern AI tools are transforming creative development into a streamlined process that maintains brand integrity whi...

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  • 9 Content Plan Mistakes and How to Fix Them

    9 Content Plan Mistakes and How to Fix Them

    Avoid reacting to fleeting trends by establishing concrete, business-aligned goals during pre-planning to guide your content strategy effectively. Focus content on subjects that genuinely interest your target audience and analyze data to identify meaningful seasonal opportunities, avoiding irrele...

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  • Email Could Unlock the Future of AI Agents, Says Startup

    Email Could Unlock the Future of AI Agents, Says Startup

    AI agents face reliability and integration challenges, but startups like Mixus are simplifying adoption by embedding them into email and Slack workflows. Mixus, which has secured $2.6 million in funding, focuses on ease of use, allowing users to create and manage AI agents for tasks like tracking...

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  • How Zero-Click Search Impacts Small Brands' Online Visibility & Budgets

    How Zero-Click Search Impacts Small Brands' Online Visibility & Budgets

    Zero-click search and AI tools like ChatGPT are reshaping digital visibility, forcing brands to focus on conversational search results rather than traditional keyword rankings. Brands are balancing performance marketing with broader awareness efforts, investing in diverse content formats and cohe...

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  • Unlock Operational Resilience with AI Automation

    Unlock Operational Resilience with AI Automation

    Organizations increasingly rely on AI and machine learning for operational resilience, enabling faster responses and recovery from disruptions to protect infrastructure and personnel. AI-driven platforms automate the entire incident lifecycle, from detection to resolution, reducing costs and time...

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  • /dev: Unleashing Mayhem in ARAM

    /dev: Unleashing Mayhem in ARAM

    ARAM: Mayhem is a new mode in League of Legends that introduces augments, powerful buffs that dramatically enhance champion abilities while preserving the core 5v5 random champion gameplay of ARAM. Players select augments at the start of the match and gain additional ones at levels 7, 11, and 15,...

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  • AI Can't Replace Human Marketers: The Unbeatable Edge

    AI Can't Replace Human Marketers: The Unbeatable Edge

    AI enhances marketing efficiency by automating tasks like content creation and lead scoring, allowing teams to operate at scale. Despite AI's strengths in data processing and pattern recognition, it lacks the ability to interpret nuance, context, and emotional cues in complex B2B interactions. Hu...

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