Topic: real-time optimization
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AI Decisioning: The Future of Marketing is Here
AI decisioning enables hyper-personalized marketing at scale but is often underutilized due to poor data quality, weak integration, and under-optimized customer data platforms. It differs from traditional automation by being a self-optimizing system that uses machine learning to make dynamic, rea...
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The 4 Ps of Marketing Reimagined for the AI Era
AI is fundamentally redefining the traditional marketing mix by enabling mass personalization in product development, transforming offerings into dynamic, co-created experiences. Distribution now includes algorithmic visibility, requiring brands to optimize for AI-driven platforms and treat AI sy...
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Meta Launches Business AI & New Generative Tools
Meta has launched a suite of AI products, including a Business AI concierge service, generative video tools, and enhanced creative features, to help advertisers scale marketing efforts more efficiently and cost-effectively. The new offerings enable personalized customer interactions, AI-generated...
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What Is SEO Copywriting? A Beginner's Guide
SEO copywriting combines strategic keyword placement with compelling storytelling to satisfy both search engines and human readers, enhancing visibility and engagement. It requires understanding and addressing user search intent to provide valuable answers, building trust and positioning content ...
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Dubai Buses Boost Punctuality by 50% with AI and Big Data
Dubai's bus system achieved a 50% improvement in punctuality and a 4% reduction in trip cancellations through AI and big data integration, enhancing reliability and reducing emissions. The RTA is advancing smart mobility with autonomous vehicle trials and a goal for 25% of trips to be driverless ...
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