Topic: real-time decisioning

  • Unlock AI-Powered CTV Ads at Streaming Media Connect

    Unlock AI-Powered CTV Ads at Streaming Media Connect

    An upcoming industry panel will explore how AI is transforming CTV advertising by using audience data and real-time decisioning to deliver more relevant, engaging ads that boost revenue. Experts from companies like Roku, Philo, and Tavant Technologies emphasize that AI enables privacy-first, cont...

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  • StackAdapt Launches All-in-One Martech Suite

    StackAdapt Launches All-in-One Martech Suite

    StackAdapt has launched an integrated martech suite combining email marketing, first-party data activation, and programmatic advertising into a unified platform to streamline multi-channel campaign management. The platform bridges gaps between paid and owned media by using real-time behavioral tr...

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