Topic: programmatic advertising
-
Google Opens Olympic CTV Ads to Programmatic Bidding
Google now offers programmatic access to NBCUniversal's Olympic Winter Games advertising inventory through its Display & Video 360 platform, signaling a major shift in premium TV ad buying ahead of a busy 2026 sports calendar. This integration allows advertisers to combine Google's audience data ...
Read More » -
StackAdapt Launches All-in-One Martech Suite
StackAdapt has launched an integrated martech suite combining email marketing, first-party data activation, and programmatic advertising into a unified platform to streamline multi-channel campaign management. The platform bridges gaps between paid and owned media by using real-time behavioral tr...
Read More » -
IAB Tech Lab Unveils Deals API for Programmatic Ads
The IAB Tech Lab has released a draft Deals API to standardize and automate the synchronization of private advertising deal information, aiming to eliminate manual errors and inefficiencies in the marketplace. The API introduces a consistent structure that clarifies the roles of all parties in a ...
Read More » -
Spotify Opens Ad Space to Amazon and Yahoo
Spotify is expanding its advertising reach by partnering with Amazon DSP and Yahoo DSP, enabling brands to programmatically purchase ad space across its extensive user base in multiple international markets. The company is enhancing ad effectiveness in Europe through a collaboration with ID5 for ...
Read More » -
Google Drops Ad Manager Pricing Rules Amid Antitrust Pressure
Google has reversed a 2019 policy, allowing publishers to set different minimum bid prices for Google's own ad demand versus other buyers, restoring a key pricing control. This change, driven by antitrust rulings in the U.S. and EU, alters auction dynamics and may affect advertiser costs and win ...
Read More » -
AI Revolutionizes Advertising Technology
AI is enhancing advertising by improving existing processes like ad measurement, fraud detection, and brand safety, allowing for greater precision and efficiency in operations. The technology is automating manual workflows, such as using conversational AI to interact with campaign data and manage...
Read More » -
3 Essentials for CTV Success in 2026
To succeed in the 2026 Connected TV (CTV) advertising landscape, brands must focus on creative innovation, advanced metrics, and automated campaign management to engage viewers effectively. Creative experimentation is becoming standard, with CTV enabling dynamic formats like shoppable ads and AI-...
Read More » -
How CTV Ads Boost Your Search Traffic
Connected TV advertising builds brand awareness that creates consumer demand, which naturally translates into increased search behavior, influencing the entire customer journey from exposure to conversion. CTV enables precise programmatic ad targeting similar to digital channels, supports various...
Read More » -
AI Reshapes Media Buying with Creative Power
AI is transforming advertising by shifting focus from audience targeting to creative content, using AI-powered tools to personalize and optimize messaging at scale for better campaign performance. Modern campaigns now prioritize consumer engagement and direct sales outcomes through personalized a...
Read More » -
How Impression-Based Ads Are Reshaping Search and CTV
Microsoft's launch of impression-based remarketing marks a shift from click-based models to more sophisticated frameworks that better reflect consumer ad engagement across channels. Marketers are adopting holistic methods like media mix modeling and lift tests to measure incrementality and accura...
Read More » -
IAB Tech Lab Launches Live Event Ad Playbook with Industry Leaders
The digital advertising landscape is shifting toward live streaming, prompting IAB Tech Lab to release the Live Event Ad Playbook, developed with industry leaders to streamline ad monetization through tools like the Concurrent Streams API. Live sports and events dominate streaming, drivin...
Read More »