Topic: search advertising
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UK Regulator Labels Google Search a "Strategic Market" Power
The UK's Competition and Markets Authority has granted Google strategic market status for its core search and search advertising services, enabling regulators to impose targeted interventions to protect competition and consumers. This decision, part of the UK's new Digital Markets Regime, exclude...
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How CTV Ads Boost Your Search Traffic
Connected TV advertising builds brand awareness that creates consumer demand, which naturally translates into increased search behavior, influencing the entire customer journey from exposure to conversion. CTV enables precise programmatic ad targeting similar to digital channels, supports various...
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Google Expands AI Overview Ads to New Markets
Google is expanding its AI Overview advertisements to key English-speaking regions outside the U.S., with full rollout expected by the end of 2025, integrating ads into AI-powered search results. This expansion allows brands to place ads directly within AI-generated summaries, offering new engage...
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Microsoft PMax Upgrades: New Customer Goals & Enhanced Visibility
Microsoft Advertising has launched a new customer acquisition goal for Performance Max campaigns, allowing advertisers to prioritize and assign higher value to new customers for long-term growth. Enhanced transparency features now provide share of voice metrics and asset-level controls for Perfor...
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UK's Google Search Faces a Major Overhaul
The UK's Competition and Markets Authority has designated Google's search engine with Strategic Market Status to address its dominance, which accounts for over 90% of general search queries and involves significant business advertising spending. This designation enables targeted regulatory action...
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DOJ Appeals Landmark Google Monopoly Ruling
The U.S. Department of Justice has filed a cross-appeal against Google, signaling dissatisfaction with the court-ordered remedies and seeking stricter antitrust enforcement. The core legal dispute centers on whether the mandated fixes, which require Google to share search data and avoid exclusive...
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UK regulator challenges Google's search dominance
The UK's Competition and Markets Authority has designated Google as having "strategic market status," recognizing its substantial market power in general search and search advertising, which subjects it to increased regulatory oversight. This designation results from the UK's new digital competit...
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Yahoo's New AI Search Revives the Classic Experience
Yahoo has launched a beta AI search tool called Yahoo Scout in the U.S., integrating personalized AI responses into its popular services like Mail and News through its new Yahoo Scout Intelligence Platform. The tool is built on a partnership with Anthropic's Claude model and Microsoft Bing's API ...
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10 PPC Truths for 2026: Lessons From Last Year's Debates
Successful PPC campaigns in 2026 require guiding algorithms with human strategy, as platform recommendations often serve the platform's revenue goals, not the advertiser's best interests. Effective automation depends on strategic guardrails to prevent budget waste and requires sufficient conversi...
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Why Google Gemini Has No Ads: Building Trust in Your AI Assistant
Google DeepMind's CEO states there are no current plans to place ads in the Gemini AI assistant, emphasizing the need to maintain user trust in a personal technology relationship. He distinguishes AI assistants from search engines, arguing that ads are logical in search where intent is declared, ...
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How Impression-Based Ads Are Reshaping Search and CTV
Microsoft's launch of impression-based remarketing marks a shift from click-based models to more sophisticated frameworks that better reflect consumer ad engagement across channels. Marketers are adopting holistic methods like media mix modeling and lift tests to measure incrementality and accura...
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Google Escapes Major Monopoly Verdict in Landmark Case
Google was found guilty of antitrust violations for using exclusionary contracts to maintain a monopoly in online search and search advertising. The ruling imposes operational constraints, including prohibiting exclusive default search agreements and requiring data sharing with rivals, but avoids...
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The Download: Aging Clocks & Fixing the Internet
California has enacted a law holding AI companies accountable for chatbot safety and requiring notifications to young users, alongside new social media warning labels to boost digital safety awareness. Unencrypted satellite transmissions are exposing sensitive civilian and military communications...
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