Topic: query length

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  • Google's AI Overhauls Paid Search: What You Need to Know
    November 4, 2025

    Google's AI Overhauls Paid Search: What You Need to Know

    Google's AI Overviews are reducing paid search click-through rates by 8-12 percentage points, forcing advertisers to adapt strategies as these AI answers dominate search results and push traditional listings down the page. AI Overviews are increasingly appearing on shorter, high-volume commercial...

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  • ChatGPT Searches in Nearly a Third of All Prompts
    October 21, 2025

    ChatGPT Searches in Nearly a Third of All Prompts

    ChatGPT conducts external searches for nearly one-third of user prompts, averaging over two searches per query with detailed, commercially oriented terms around 5.5 words long. The AI's reliance on web searches means search engine optimization can directly influence its responses, especially for ...

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competitive landscape (70) ai overviews (56) Data analysis (44) industry impact (29) brand visibility (26) paid search (6) data science (5) industry verticals (4)