Topic: industry verticals
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AI Visibility Awards: Brands Winning in AI Search
Semrush has launched the AI Visibility Awards to identify brands most frequently recommended by AI assistants like ChatGPT, marking a shift in how companies earn visibility through automated responses. The awards categorize top performers as Category Leaders, Growth Engines, and Challengers acros...
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Google Q3 CTR: Brand Clicks Spread, Long Queries Gain
Branded desktop searches saw a redistribution of clicks, with the top position losing share while positions two through six collectively gained significant clicks. Commercial and location-based searches experienced declines in top-position performance, likely due to competition from rich snippets...
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HCLTech Joins GSMA to Drive Telecom Innovation
HCLTech has become the first global technology company to join the GSMA Open Gateway initiative, aiming to accelerate programmable networks and create new monetization opportunities for Communication Service Providers worldwide. The partnership will leverage HCLTech's advanced solutions, includin...
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ChatGPT Searches in Nearly a Third of All Prompts
ChatGPT conducts external searches for nearly one-third of user prompts, averaging over two searches per query with detailed, commercially oriented terms around 5.5 words long. The AI's reliance on web searches means search engine optimization can directly influence its responses, especially for ...
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AI Visibility Index: Who's Leading in AI Search?
AI search engines like ChatGPT and Google AI Mode are transforming digital marketing, prompting the creation of the AI Visibility Index to analyze brand performance across these platforms. Mentions in AI responses are now more influential than traditional search rankings, with visibility favoring...
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AI Visibility Index: 3-Month Data Reveals Key Trends
AI search visibility is highly volatile, with ChatGPT expanding its source diversity by 80% while Google AI Mode reduced brand mentions by 4%, reflecting divergent strategies in information sourcing and commercial content. Reddit's role shifted dramatically, as ChatGPT cut citations by 82% while ...
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AI Visibility Index: Who's Leading in AI Search?
AI search engines like ChatGPT are changing how consumers find products, creating a new hierarchy of visibility where being mentioned in an AI's response is more impactful than traditional search rankings. Success in AI visibility requires different tactics than SEO, such as providing structured ...
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