Topic: purchase intent
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YouTube Shorts Ads Now Have Comments on Mobile Web
YouTube Shorts ads now feature interactive comment sections for eligible advertisers and allow creators to include direct website links in branded content, enhancing engagement and conversion paths. The platform is expanding Shorts ad distribution to include mobile web browsers, significantly inc...
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ChatGPT and Perplexity Revolutionize AI Shopping
ChatGPT has launched a Shopping Research feature that acts as a personal assistant, using a specialized AI model to gather and compare product data through conversational interactions, with future plans for in-app checkout. Perplexity introduced a free U.S. shopping experience that allows users t...
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Behavioral Segmentation: The Key to True Personalization
Companies often rely on demographic data for targeting, but this overlooks behavioral factors that truly drive customer decisions and build lasting relationships. Behavioral segmentation, which groups audiences by shared motivations and actions, outperforms demographics by revealing why customers...
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Google AI Guides Research, But Search Drives Sales
Google's AI Overviews primarily function as research tools during the discovery and evaluation phases of online shopping, not as direct sales drivers. AI Overview visibility fluctuated significantly, with a 56.8% reduction in coverage and high keyword turnover, though some categories like Grocery...
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AI Visibility Index: Who's Leading in AI Search?
AI search engines like ChatGPT and Google AI Mode are transforming digital marketing, prompting the creation of the AI Visibility Index to analyze brand performance across these platforms. Mentions in AI responses are now more influential than traditional search rankings, with visibility favoring...
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AI Visibility Index: Who's Leading in AI Search?
AI search engines like ChatGPT are changing how consumers find products, creating a new hierarchy of visibility where being mentioned in an AI's response is more impactful than traditional search rankings. Success in AI visibility requires different tactics than SEO, such as providing structured ...
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