Topic: ppc professionals
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Google's New Ads & Podcast: PPC Trends to Watch
Google launched a new podcast, "Ads Decoded," to provide deeper educational content for advertisers and improve communication about its platform updates and AI tools. Google activated key features for its Demand Gen campaigns, including Shoppable CTV and Attributed Branded Searches, to enhance pe...
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PPC Budgets Rise: Direct Offers & Shopping Promos
Google Ads has launched an open beta for campaign total budgets, allowing advertisers to set a fixed budget for a set period (3-90 days) for Search, Performance Max, and Shopping campaigns, automating daily spend pacing for initiatives like sales events. A new pilot program, Direct Offers, enable...
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