Topic: ppc mistakes
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When Best Practices Backfire: Aashna Makin's Story
Best practices in paid advertising are not universally applicable and must be tailored to each client's specific needs and audience, as rigidly applying them can lead to significant performance drops. Aashna learned the importance of accountability and understanding client context, which involves...
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Avoid Blog Blunders & Ad Copy Chaos with Adrienne Shavers
Adrienne Shaver shared early career mistakes, like publishing a blog with the wrong client name, which taught her the importance of transparency and accountability in handling errors. She emphasized that efficiency should not compromise attention to detail, as seen when reusable ad copy led to id...
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