Topic: ppc marketing
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Prep Your Ad Campaigns for Black Friday Now
Review last year's performance thoroughly to identify successes, shortcomings, and changes in the advertising environment, using tools like attribution and auction insights reports. Build and prepare campaigns ahead of time with clear labeling and automated rules to ensure timely activation and c...
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Master AI-Powered Paid Media Budgets
Effective budget management requires strategic allocation across channels, with the total budget serving as the starting point; larger budgets allow for testing new channels, while smaller ones should avoid being spread too thin to ensure platform learning efficiency. Budget decisions must consid...
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