Topic: platform tools

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  • Do Faces Boost YouTube Views? The Data Reveals All
    December 22, 2025
    80%

    Do Faces Boost YouTube Views? The Data Reveals All

    The debate over using faces in YouTube thumbnails lacks a universal rule, as data shows they perform similarly on average, with effectiveness depending on niche, channel size, and audience familiarity. YouTube's algorithm prioritizes watch time over click-through rate, meaning a successful thumbn...

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  • Incrementality: The True Measure of Marketing Impact
    October 18, 2025
    80%

    Incrementality: The True Measure of Marketing Impact

    Incrementality measures the actual additional conversions and revenue directly caused by marketing campaigns, distinguishing true impact from mere correlation. It is typically assessed through methods like randomized holdout testing or geographic comparisons, comparing exposed groups to control g...

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