Topic: performance overview

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  • Google Ads Integrates Web & App Campaigns with New Features
    September 9, 2025

    Google Ads Integrates Web & App Campaigns with New Features

    Google Ads is introducing new features to unify web and app advertising, simplifying workflows and improving performance measurement for marketers. Key updates include expanded Web to App Connect for YouTube, Hotel, and Demand Gen campaigns, plus unified conversions and combined performance overv...

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  • Google Merges Search Console Insights Into Core Platform
    June 30, 2025

    Google Merges Search Console Insights Into Core Platform

    Google has merged Search Console Insights into its core Search Console platform, simplifying search analytics and eliminating the need for a separate beta tool. The update offers user-friendly features like performance snapshots, page breakdowns, and search query trends, catering to non-technical...

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Related Topics

google ads (49) industry applications (25) performance measurement (19) campaign management (10) customer journeys (9) cross-platform targeting (2) high-value customers (1) google search console insights integration (1)