Topic: paid media
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Reinventing B2B: Ryan Nelsen on Moving Beyond Broken Playbooks
Ryan Nelsen emphasizes that modern marketing requires abandoning outdated strategies and adopting AI-driven tools and a new mindset for growth. He advocates for blending B2C tactics into B2B strategies and integrating brand building with performance marketing rather than treating them separately....
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Web Performance: The Hidden Driver of Shareholder Value
Corporate websites should be viewed as strategic capital assets that drive growth, not as static expenses, by shifting the perspective from digital overhead to critical infrastructure. A performance-focused mindset reframes SEO as an organic demand engine and UX as a funnel multiplier, requiring ...
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Google Analytics Now Imports Meta & TikTok Ad Costs
Google Analytics now automatically imports ad cost data from Meta and TikTok, streamlining cross-channel performance tracking and eliminating manual data consolidation barriers. The integration provides a unified view of ad spend and ROI, enabling direct campaign efficiency comparisons and inform...
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