Topic: owned media

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  • Master PESO Media for Generative Search Visibility
    December 4, 2025
    80%

    Master PESO Media for Generative Search Visibility

    Generative AI search tools are fundamentally changing brand discovery, shifting focus from traditional search rankings to being credibly referenced across the digital landscape to appear in AI summaries. Success in this new paradigm relies on the integrated PESO model (Paid, Earned, Shared, Owned...

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  • Break Down Barriers: A Destination Marketer's Guide
    October 30, 2025
    80%

    Break Down Barriers: A Destination Marketer's Guide

    Ashley Judge, executive director of Destination Salem, balances the town's historic identity with its modern Halloween fame by combining storytelling with practical solutions, such as promoting community spirit through personal engagement. She emphasizes using owned media like email marketing to ...

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Content Strategy (1) ai monitoring (1) Email Marketing (1) thought leadership (1) User Experience (1) trust signals (1) data collection (1) ai search (1)