Topic: multi-channel campaigns
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Account-Based Marketing for Small Business Success
Account-based marketing (ABM) is now accessible to small businesses due to affordable technology and automation, enabling them to focus on high-value accounts for growth and stronger customer relationships. Small businesses can achieve significant benefits from ABM, including revenue increases ov...
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AI Fuels 100% Surge in Phishing Attacks
AI has fueled a 100% surge in phishing attack rates, with security systems now intercepting one malicious email every nineteen seconds, doubling the previous year's frequency. Cybercriminals use AI to create polymorphic, multi-channel campaigns that constantly adapt their appearance and personali...
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Adobe AI Agents Streamline B2B Marketing Buying Cycles
Adobe has launched a new suite of AI agents specifically for B2B marketing and sales, targeting the slow and complex purchasing processes by identifying decision-makers and streamlining campaigns. These agents, integrated into Adobe's B2B platforms, include specialized tools for audience segmenta...
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