Topic: mql limitations

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  • Crafting a GTM Strategy for Marketing's Revenue Era
    September 11, 2025
    95%

    Crafting a GTM Strategy for Marketing's Revenue Era

    Marketing is shifting from measuring success by lead volume (MQLs) to focusing on revenue-impacting metrics like pipeline growth and annual recurring revenue (ARR). This transition requires aligning marketing with sales and finance, adopting outcome-oriented metrics, and fostering collaboration t...

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  • AI-Powered ABM: The Strategy-Led Future
    September 2, 2025
    80%

    AI-Powered ABM: The Strategy-Led Future

    Account-based marketing (ABM) has shifted from a niche tactic to a core strategy in B2B, replacing traditional lead-generation models that often misalign marketing and sales. Successful ABM requires a strategic, portfolio-based approach with tailored engagement for different account tiers, but ex...

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Related Topics

revenue metrics (5) team collaboration (19) leadership transition (9) Cultural Shift (8) stakeholder alignment (3) marketing leadership (3) ideal customer profile (2) automation risks (2)