Topic: marketing trends
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When and How to Refresh Your Brand: A Strategic Guide
Brand marketing in 2025 is increasingly focused on brand recognition and LLM citations, moving beyond traditional search metrics to build long-term success through consumer connection. Companies risk public backlash when brand changes, like new fees or logo redesigns, misalign with established va...
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Marketers Acknowledge AEO's Value, But Hesitate to Act
A majority of marketers recognize that answer engine optimization (AEO) will transform digital strategy within three years, yet only 20% have started implementing it, despite over half reporting a decline in organic search traffic. Uncertainty about traffic from large language models is widesprea...
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Content vs Inbound Marketing: Why Both Still Matter
Content marketing creates valuable materials like blogs and videos to attract and build trust with a target audience, focusing on long-term relationships rather than immediate sales. Inbound marketing is a comprehensive methodology that uses content, SEO, and automation to guide potential custome...
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This Vodafone Ad Features an AI Influencer
A Vodafone ad in Germany featured an AI-generated spokesperson that exhibited unsettling, uncanny valley traits such as unnatural hair movement and shifting facial features. The company confirmed it was testing AI in advertising, stating that AI's integration into modern life makes such experimen...
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