Topic: marketing evolution
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Why Brands Are Ditching Agencies for New Strategies
Companies are increasingly moving marketing functions in-house, primarily driven by cost reduction and the desire for greater control, responsiveness, and alignment with brand values. Brands now demand clear value and measurable ROI from agencies, with dissatisfaction over perceived value becomin...
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Why Bandits Are Taking Over Marketing Decisions
Marketing has evolved from rigid rule-based systems to dynamic AI-driven decisioning, enabled by cloud data warehouses that provide comprehensive customer data for personalization. Early marketing automation relied on simple if-then logic and suffered from data fragmentation, limiting its ability...
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Unlock the AI Funnel: Track Performance with LLM Tools
The marketing landscape has shifted from the trackable open web to opaque AI environments, where a brand's inclusion in an AI's reasoning process is more critical than traditional metrics like clicks. A new category of AI tracking tools has emerged, requiring marketers to reconcile synthetic data...
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How Customer Flocks Like Starlings Change Market Segmentation
Traditional market segmentation is becoming inadequate because consumer behavior is dynamic and constantly shaped by social trends, much like the fluid movements of a starling murmuration. The digital age has created a disconnect where marketing can target individuals, but product development oft...
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CMO vs. CGO: Why Choosing the Right Leader Drives Success
The traditional CMO role is being scrutinized for its limitations in driving measurable business outcomes, leading to the emergence of the Chief Growth Officer (CGO) role focused on scalable, attributable growth. CGOs are distinguished by competencies like data fluency, an experimentation mindset...
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How Impression-Based Ads Are Reshaping Search and CTV
Microsoft's launch of impression-based remarketing marks a shift from click-based models to more sophisticated frameworks that better reflect consumer ad engagement across channels. Marketers are adopting holistic methods like media mix modeling and lift tests to measure incrementality and accura...
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Human + AI: The Future of Marketing Partnership
AI-driven search tools are reducing website clicks, with nearly 60% of searches ending without a site visit, yet this technology offers businesses a chance to outperform competitors through more meaningful engagement. HubSpot's Loop Marketing framework provides a strategy combining AI and human i...
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Build a Smarter AI Marketing Strategy
AI-driven decisioning enables highly personalized marketing by processing vast data in real-time, moving beyond traditional rules-based campaigns. Success depends on clean, unified data and strong governance to ensure reliability, privacy, and consumer trust in AI systems. The upcoming MarTech Co...
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Master Product Management, Accelerate Marketing Growth
B2B marketing has shifted from channel optimization to a product-oriented mindset, focusing on solving user problems and iterative value. Product thinking emphasizes understanding buyer journeys, delivering tailored experiences, and measuring success through team activation and velocity. This str...
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How to Reignite Your Brand's Creative Magic
The conversation with Deema Tamimi highlights the evolving role of AI in marketing, where it acts as a co-creator to enhance personalization and efficiency rather than replacing human creativity. Tamimi emphasizes the potential for AI to significantly benefit nonprofit organizations by driving so...
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Privacy Can Fix Broken Marketing Strategies
Privacy is fundamentally changing marketing strategies, shifting focus from traditional data-driven tactics to trust and transparency as key performance drivers. Growing consumer distrust and stricter regulations highlight the flaws in old marketing models, making ethical data practices essential...
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