Topic: marketing data
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17 Must-Track SEO Reports for 2026 Success
SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The IAB/PwC report provides historical U.S. digital ad revenue data, tracking shifts from desktop to mobile and capital migration to new channels lik...
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Agentic Commerce: The New Way Shoppers Hunt for Deals
AI is rapidly becoming central to online shopping, with 78% of consumers having used it for shopping or product research in the last three months, indicating a shift toward agentic commerce. Consumers primarily use AI to find the best deals (36%), save time (17%), and get personalized suggestions...
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Holiday Discounts May Be Harder to Find This Year
Three out of four U.S. shoppers expect to pay more for holiday purchases, with many planning to reduce spending due to anticipated fewer discounts. Despite fewer promotions, sales increased year over year, suggesting strong consumer demand even without heavy discounting. Retailers are using leane...
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