Topic: marketing data
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17 Must-Track SEO Reports for 2026 Success
SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The IAB/PwC report provides historical U.S. digital ad revenue data, tracking shifts from desktop to mobile and capital migration to new channels lik...
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Amazon Quick Suite: Break Data Silos & Streamline Workflows
Marketing teams struggle with fragmented data silos that hinder strategic decision-making, a problem particularly acute for midsize companies. Amazon's Quick Suite platform addresses this by centralizing data from diverse applications and tools, providing a unified access point that requires mini...
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Marketers vs. Consumers: The AI Perception Gap
A major perception gap exists between marketers (86% positive) and consumers (35% positive) regarding AI's role in improving customer experience, threatening consumer trust. Marketers overestimate consumer reliance on AI for important decisions (49% believe vs. 30% actual confidence), highlightin...
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Agentic Commerce: The New Way Shoppers Hunt for Deals
AI is rapidly becoming central to online shopping, with 78% of consumers having used it for shopping or product research in the last three months, indicating a shift toward agentic commerce. Consumers primarily use AI to find the best deals (36%), save time (17%), and get personalized suggestions...
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Holiday Discounts May Be Harder to Find This Year
Three out of four U.S. shoppers expect to pay more for holiday purchases, with many planning to reduce spending due to anticipated fewer discounts. Despite fewer promotions, sales increased year over year, suggesting strong consumer demand even without heavy discounting. Retailers are using leane...
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8 Million Users' Browser Extensions Harvest AI Chat Data
Several popular browser extensions with millions of installations are secretly harvesting users' complete AI chat conversations from platforms like ChatGPT and Claude, directly contradicting their stated privacy policies. Despite many carrying a "Featured" badge from Google or Microsoft, these ex...
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Stop AI Hallucinations: Fix Your Data, Not the AI
AI's inaccurate outputs, often called "hallucinations," are primarily caused by poor organizational data hygiene and conflicting information, not just technical flaws in the AI itself. Organizations face significant business risks as flawed data leads AI to provide outdated pricing, incorrect mes...
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