Topic: creative marketing

  • How to Reignite Your Brand's Creative Magic

    How to Reignite Your Brand's Creative Magic

    The conversation with Deema Tamimi highlights the evolving role of AI in marketing, where it acts as a co-creator to enhance personalization and efficiency rather than replacing human creativity. Tamimi emphasizes the potential for AI to significantly benefit nonprofit organizations by driving so...

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  • Octopus Energy Launches Kraken: AI-Powered Billing Platform

    Octopus Energy Launches Kraken: AI-Powered Billing Platform

    Octopus Energy is spinning off its Kraken technology platform due to its significant growth, with $500 million in annual revenue from external clients and potential plans for an IPO valuing it at $15 billion. The spin-off aims to eliminate conflicts of interest as Kraken partners with energy prov...

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