Topic: b2c marketing
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AI in B2C vs. B2B Marketing: Key Trends Marketers Need to Know
AI is widely adopted in both B2B and B2C marketing, enhancing creativity, efficiency, and scalability across content creation, copywriting, and visual design. Marketers use AI for tasks like quality assurance, content repurposing, translation, and summarization, saving time and tailoring messagin...
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Must-Know Marketing Strategies for 2026 Success
Strategic planning for 2026 requires clarity, measurable objectives, and cross-functional collaboration to ensure alignment and responsiveness in a complex landscape. Global factors, sustainability, and flexible budgeting must be integrated to navigate geopolitical risks, shifting workforce dynam...
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Marketers vs. Consumers: The AI Perception Gap
A major perception gap exists between marketers (86% positive) and consumers (35% positive) regarding AI's role in improving customer experience, threatening consumer trust. Marketers overestimate consumer reliance on AI for important decisions (49% believe vs. 30% actual confidence), highlightin...
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Unlock AI's Potential by Fixing Data Access
Marketers face a major barrier in disconnected data systems, which prevents effective AI deployment despite their enthusiasm for its potential. A significant gap exists between ambition and execution, with 95% of marketers struggling to target audiences and three-quarters of tech issues stemming ...
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