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October 22, 2025

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How CTV Ads Boost Your Search Traffic

Connected TV advertising builds brand awareness that creates consumer demand, which naturally translates into increased search behavior, influencing the entire customer journey from exposure to conversion. CTV enables precise programmatic ad targeting similar to digital channels, supports various...

Tubi & Titan OS Partner to Launch Exclusive U.K. AVOD Ads (EXCLUSIVE)

Titan OS and Tubi have formed an exclusive partnership in the UK, granting Titan OS sole rights to Tubi's pre-roll and mid-roll advertising inventory to enhance audience engagement and monetization in connected television. The collaboration combines Tubi's extensive content library and large audi...

Pocket.watch SVP on Creator-Audience and Social-TV Dynamics

Strategic partnerships between digital creators and traditional TV platforms are reshaping entertainment, with companies like pocket.watch bridging social media stardom and mainstream distribution. pocket.watch expands top YouTube creators' influence by transforming their content into media franc...