Topic: connected tv
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How CTV Ads Boost Your Search Traffic
Connected TV advertising builds brand awareness that creates consumer demand, which naturally translates into increased search behavior, influencing the entire customer journey from exposure to conversion. CTV enables precise programmatic ad targeting similar to digital channels, supports various...
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Amplify Your ABM Strategy with CTV Advertising
Integrating Connected TV (CTV) advertising with Account-Based Marketing (ABM) allows B2B marketers to precisely target high-value accounts and engage decision-makers in a high-impact, premium environment. Successful CTV for ABM requires identifying clear use cases across diverse sectors, uploadin...
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Tubi & Titan OS Partner to Launch Exclusive U.K. AVOD Ads (EXCLUSIVE)
Titan OS and Tubi have formed an exclusive partnership in the UK, granting Titan OS sole rights to Tubi's pre-roll and mid-roll advertising inventory to enhance audience engagement and monetization in connected television. The collaboration combines Tubi's extensive content library and large audi...
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Pocket.watch SVP on Creator-Audience and Social-TV Dynamics
Strategic partnerships between digital creators and traditional TV platforms are reshaping entertainment, with companies like pocket.watch bridging social media stardom and mainstream distribution. pocket.watch expands top YouTube creators' influence by transforming their content into media franc...
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YouTube SEO: Essential in the AI Overview Era
YouTube has evolved from a social platform into essential search infrastructure, with its content now prominently featured in Google's main search results, AI Overviews, and other AI tools, making it a core SEO asset. The platform's massive scale and shift to TV viewing have created a new, intera...
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