Topic: market intelligence
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Claude App Hits Top 10 After Super Bowl AI Mockery
Anthropic's Super Bowl ads, which humorously critiqued ad-supported AI, successfully drove a major surge in U.S. downloads for its Claude app, propelling it into the App Store's top 10. The campaign's timing was ideal, as competitor ChatGPT began showing ads to free users, directly validating Cla...
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Threads' 'Dear Algo' AI Customizes Your Feed
Meta's Threads has launched "Dear Algo," a public AI tool that lets users temporarily adjust their feed's content for three days by posting a direct request, offering customization not found on rivals like X. The feature works by users making public posts (e.g., "show me more about NBA finals"), ...
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India's App Downloads Hit 25.5B in 2025, Driven by AI & Microdramas
India leads the world in app downloads, reaching 25.5 billion in 2025, but remains outside the top twenty for consumer spending. The market is driven by explosive growth in AI assistant apps, with downloads surging to 602 million, and in microdrama platforms, whose downloads increased by over 350...
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Threads Surpasses X in Daily Mobile Users
Threads has surpassed X in daily active mobile users, with 141.5 million compared to X's 125 million, marking a significant shift in the social media landscape. Threads' growth is driven by Meta's ecosystem, cross-promotion on Facebook and Instagram, and consistent feature development like commun...
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Amazon's Rufus AI Chatbot Boosted Black Friday Sales
Amazon's AI chatbot Rufus significantly boosted Black Friday sales, with shopping sessions using it seeing a 75% day-over-day purchase increase, far outperforming sessions without it. The adoption of AI tools for holiday shopping surged, with AI-driven traffic to retail websites skyrocketing 805%...
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Vimeo & NPAW Launch Advanced Video Analytics for Creators
Vimeo has partnered with NPAW to launch an integrated analytics suite for creators and media businesses, offering insights into user behavior and content performance to support data-driven decisions and revenue growth. The collaboration simplifies analytics by embedding NPAW's technology directly...
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Unlock Team-Wide SEO: Make Personas Actionable
Move beyond static search personas by integrating them into daily workflows using data from organic queries to inform SEO, content, sales, and product development with a unified, customer-centric voice. Establish a centralized, interactive knowledge hub for personas on platforms like Notion or Ai...
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Sustainable PPC Growth: Master the SCALE Framework for Success
Sustainable PPC growth requires a strategic framework like SCALE, focusing on stability, data-driven decisions, and disciplined execution rather than reactive adjustments. The SCALE framework involves five steps: stabilizing performance, capturing market intelligence, amplifying what works, layer...
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