Topic: lookalike audiences

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  • Google Demand Gen Now Uses AI for Lookalike Audiences
    February 18, 2026
    95%

    Google Demand Gen Now Uses AI for Lookalike Audiences

    Google is transforming Lookalike audiences in Demand Gen campaigns from a strict targeting constraint into an AI-powered optimization signal, starting March 2026, to broaden reach and enhance performance. Under the new model, Lookalike tiers will guide Google's AI to explore for potential convert...

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  • Target B2B Audiences with Precision Using CRM Data
    February 17, 2026
    80%

    Target B2B Audiences with Precision Using CRM Data

    CRM data is the key to precise B2B CTV targeting, enabling marketers to build highly specific audience segments by matching professional emails to home IPs and creating lookalike models. Retargeting with CRM data provides a strategic advantage, allowing for segmentation based on website visit int...

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