Topic: local inventory
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Google Shopping Ads Add Local Store Location Labels
Google is testing local store location labels within Shopping ads, showing a merchant's city to provide immediate geographical context and tap into consumer preference for local businesses. The labels aim to make ads feel more local and trustworthy, potentially increasing click-through rates and ...
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Google Simplifies API Keys for Local Inventory Feeds
Google has simplified the process for merchants to obtain API keys for local inventory feeds, reducing previous complexities and easing integration with Google Shopping. After submitting a validation request and receiving approval, merchants now get the API key directly from a Google support agen...
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Google Rolls Out AI Shopping Tools in Search and Gemini
Google has launched AI-powered shopping tools in its Search and Gemini app, enabling users to find and compare products using conversational language and automated assistance. New features include agentic checkout, which automates purchases based on user-set criteria, and AI-powered local calling...
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Pinterest Beta Tests New "Top of Search" Ads
Pinterest is beta testing "Top of Search" ads, which appear prominently within the first ten search results to target users actively seeking ideas and products. These ads are performing strongly, achieving a 29% higher click-through rate and being 32% more effective at attracting new customers co...
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