Topic: keyword tracking
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Why SEO and Paid Media Are a Power Duo in the AI Search Era
AI Overviews are compressing search results and reducing click-through rates, requiring closer collaboration between SEO and paid media teams to maintain visibility. The lack of transparency in Google Ads performance tracking for AI Overview placements makes it difficult to optimize bids and asse...
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Top Free Social Media Monitoring Tools: Hands-On Review
Social media monitoring is the essential practice of tracking online conversations to gain insight into public perception, competitor activity, and new opportunities for a business. Specialized monitoring tools are necessary to transform vast amounts of online data into actionable intelligence, a...
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Refresh Content vs. Create New Pages: An SEO Guide
Refresh existing content when updates, new data, or improved formatting can enhance its accuracy and value without straying from the core topic. Create new pages for distinct topics or unique solutions that are only loosely related to existing content to avoid diluting focus and improve user expe...
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