Topic: interactive ads

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  • AI Reshapes Media Buying with Creative Power
    October 12, 2025

    AI Reshapes Media Buying with Creative Power

    AI is transforming advertising by shifting focus from audience targeting to creative content, using AI-powered tools to personalize and optimize messaging at scale for better campaign performance. Modern campaigns now prioritize consumer engagement and direct sales outcomes through personalized a...

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  • Netflix Integrates GenAI into Its Shows and Films
    July 18, 2025

    Netflix Integrates GenAI into Its Shows and Films

    Netflix is integrating generative AI into content production, exemplified by an Argentine series featuring the first AI-generated final footage in a scene, significantly speeding up visual effects. AI is being used beyond visual effects, enhancing personalized recommendations, search functions, a...

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Related Topics

ai personalization (13) campaign performance (11) audience targeting (9) programmatic advertising (5) generative ai applications (4) performance goals (3) dynamic creative (2) media buying (2)