Topic: media buying

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  • AI Reshapes Media Buying with Creative Power
    October 12, 2025
    88%

    AI Reshapes Media Buying with Creative Power

    AI is transforming advertising by shifting focus from audience targeting to creative content, using AI-powered tools to personalize and optimize messaging at scale for better campaign performance. Modern campaigns now prioritize consumer engagement and direct sales outcomes through personalized a...

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  • YouTube Unveils New Activation Partners Program
    October 11, 2025
    85%

    YouTube Unveils New Activation Partners Program

    YouTube has launched the YouTube Activation Partners program to connect advertisers with vetted third-party specialists for media buying and campaign management on the platform. Qualified partners receive an official badge, signifying Google's endorsement and helping brands identify reliable expe...

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Related Topics

strategic planning (14) ai personalization (13) campaign performance (11) audience targeting (9) application process (8) campaign management (8) programmatic advertising (5) program expansion (3)