Topic: intent data
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Why Your Best Leads Never Reach Your CRM
The core problem is a process failure, not flawed technology, where critical late-stage sales contacts are not entered into the CRM due to the sales team's intense focus on closing deals. These overlooked contacts, like procurement or finance personnel, generate valuable intent data through their...
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Google Launches "Partner Match" for YouTube Ads
Google has launched Partner Match for YouTube, allowing advertisers to use anonymized third-party customer data to build precise audience segments for video campaigns. The tool matches hashed user information to YouTube accounts for targeting across several campaign types, though it excludes ad s...
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