Topic: inclusive marketing
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Fix Your Buyer Persona Gap to Win More Customers
Standard buyer personas often fail because they rely on basic demographics and lack the nuanced details of consumers' multifaceted identities, leading to campaigns that don't resonate and miss opportunities with underrepresented groups. Consumer identities, such as race, culture, language, and pe...
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Unanswered Questions for 2025
The 2025 marketing landscape is defined by a tension between leveraging AI for efficiency and scaling, while prioritizing authentic human connection, community, and genuine relationships as the ultimate drivers of success. Industry professionals emphasize that foundational marketing strategies—li...
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