Topic: Cultural Intelligence

  • Fix Your Buyer Persona Gap to Win More Customers

    Fix Your Buyer Persona Gap to Win More Customers

    Standard buyer personas often fail because they rely on basic demographics and lack the nuanced details of consumers' multifaceted identities, leading to campaigns that don't resonate and miss opportunities with underrepresented groups. Consumer identities, such as race, culture, language, and pe...

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  • Mistral Saba: A New Era for Arabic AI Interactions

    Mistral Saba: A New Era for Arabic AI Interactions

    Earlier this month, Mistral AI introduced Mistral Saba, a region-specific language model tailored for Arabic-speaking countries and the Middle Eastern and South Asian regions, as part of its recent efforts…

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