Topic: content personalization
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YouTube's New Feature Will Finally Organize Your Home Feed
YouTube is testing "Your Custom Feed," a feature that gives users more control over their viewing experience by addressing issues with the platform's algorithm. Users can type specific prompts to guide the algorithm, allowing them to actively shape their feed based on interests like cooking tutor...
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Pinterest's New 'Tuner' Lets You Limit AI Content
Pinterest has launched a "tuner" feature that allows users to control the amount of AI-generated content in their feeds, specifically for categories like beauty, art, fashion, and home decor. The tuner is accessible in the settings under "refine your recommendations" and is currently available on...
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Google Discover Now Lets You Follow Creators & Publishers
Google Discover now allows users to follow publishers and creators directly, enabling tailored content updates and greater control over their feeds. The platform is integrating more social media content, including posts from X, Instagram, and YouTube Shorts, to diversify media types and enhance r...
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Google's Discover Feed Now Includes X and Instagram Posts
Google Discover is expanding to include content from social networks like YouTube Shorts, Instagram, and X, making the feed more dynamic and personalized. Users will gain greater control over their feed, including the ability to follow specific creators or publishers and preview content before ch...
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Spark Wanderlust: Emotion, Authenticity & Video for Marketers
Modern travel marketing requires authentic storytelling and compelling video content to build emotional connections and convert inspiration into bookings. Video content is highly influential in travel decisions, with narrative-driven videos and optimal editing pacing (around nine seconds per shot...
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3 AI Growth Hacks to Stand Out & Get Ahead
The business landscape is being fundamentally reshaped by generative AI, eroding traditional advantages and requiring a shift from linear planning to a continuous, adaptive cycle of learning and scaling known as the Loop. High-performing brands are distinguished by having a clearly documented and...
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6 Newsletter Trends Shaping the Future in 2026
Newsletters are evolving into AI-powered, multi-channel strategies that extend beyond email, requiring audience segmentation and cross-platform engagement tracking for success. Key trends include the rise of web platforms for discoverability, audience-driven formats with interactive elements, and...
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Beyond Static Profiles: Mastering SEO Personas for AI Search
AI-powered search now requires SEO personas that incorporate real-world environmental factors like location and economic trends to accurately understand nuanced user intent. Traditional personas based on assumptions or limited product-focused data are insufficient, as they fail to capture the ext...
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Multiview: The Future of DTC Sports Streaming
Multiview functionality is a key differentiator for sports streaming services, aiming to reduce subscriber churn and create a more engaging, personalized experience by allowing simultaneous streams or multiple camera angles. While experts see multiview as appealing for personalization, especially...
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Save $20 on Amazon's Fire TV Stick 4K Max Before Prime Day
The Amazon Fire TV Stick 4K Max is currently discounted by $20 and offers improved speed, performance, and Wi-Fi 6E support for better 4K streaming. It provides a high-quality viewing experience with Dolby Vision, HDR 10+, and Dolby Atmos, and integrates with Alexa for voice-controlled content se...
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Meta's 'Vibes' Feed: AI-Generated Short Videos Arrive
Meta is launching "Vibes," a new feed for AI-generated short videos within its Meta AI app and website, similar to TikTok but populated entirely by AI-created content. The platform will feature personalized, algorithm-curated videos that users can create, remix, and share, with Meta partnering wi...
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Scale Your Content Reach with Multi-Channel Distribution
Multi-channel content distribution is a strategic approach that amplifies core content across diverse platforms simultaneously, moving beyond reliance on a single channel to maximize reach and directly attribute revenue to marketing efforts. The process involves creating a substantial core piece ...
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Spotify's AI Playlists Now Let You Control Your Algorithm
Spotify is launching a beta "Prompted Playlists" feature that uses AI to create custom playlists based on detailed user text prompts and listening history, starting in New Zealand. This tool offers more granular user control than existing features like Discover Weekly by allowing listeners to dir...
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Instagram Tests Feature to Control Your Feed
Instagram is testing a feature that lets users add or remove topics to customize their Reels and Explore content for a more personalized feed. The update, announced by Adam Mosseri, aims to give users greater control over their experience and may extend to Threads in the future. This initiative i...
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Master Email Segmentation for Better Targeting
Automated email segmentation uses real-time data to create dynamic contact groups, eliminating manual list maintenance and ensuring highly relevant messaging. It relies on clean, unified data—including contact attributes, engagement signals, and transaction history—to build reliable segments that...
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Top 7 Email Marketing Tools for Lawyers in 2025
Email marketing offers law firms a high ROI of $36 for every dollar spent by maintaining client relationships, generating referrals, and attracting new business while complying with ethical standards. Legal professionals use targeted email campaigns to engage clients and leads, share expertise, p...
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3 AI Marketing Trends That Will Dominate 2026
By 2026, AI is shifting from experimental pilots to fully integrated marketing programs, with 60% of teams actively piloting or scaling AI solutions and nearly three-quarters viewing it as critically important for their strategies. Hyper-personalization and generative AI are enabling brands to cr...
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Maximize Ad Revenue: Programming Decisions for Fill, Yield & Scale
An upcoming industry panel will explore how strategic content programming directly drives viewer engagement and sustainable revenue growth for streaming services. Experts will discuss balancing data-driven analytics with editorial instinct, emphasizing that content remains paramount for monetizat...
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Android's December 2025 System Updates: What's New
The December 2025 Google System updates enhance security, performance, and features across devices, with improvements rolling out gradually and requiring manual checks in device settings. A key focus is increased user control over personalization and data, particularly through new Play Store sett...
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Yahoo's AI Now Recaps Football Games in Real Time
Yahoo Sports has launched a real-time AI tool called Game Breakdowns, which provides dynamic game snapshots, key play feeds, and AI-generated summaries for Fantasy Plus subscribers. The tool aims to deliver nuanced insights beyond basic stats but faces challenges in capturing the emotional, human...
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Fix Your Buyer Persona Gap to Win More Customers
Standard buyer personas often fail because they rely on basic demographics and lack the nuanced details of consumers' multifaceted identities, leading to campaigns that don't resonate and miss opportunities with underrepresented groups. Consumer identities, such as race, culture, language, and pe...
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Marketers Acknowledge AEO's Value, But Hesitate to Act
A majority of marketers recognize that answer engine optimization (AEO) will transform digital strategy within three years, yet only 20% have started implementing it, despite over half reporting a decline in organic search traffic. Uncertainty about traffic from large language models is widesprea...
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Klaviyo Launches AI Agent to Automate Marketing Campaigns
Klaviyo introduced a Marketing Agent and made its Customer Agent generally available, aiming to create an autonomous B2C CRM that integrates data, marketing, and service to ease team workloads and enhance personalization. The Marketing Agent automates the full campaign lifecycle from a URL, gener...
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Instagram Surpasses 3 Billion Monthly Active Users
Instagram has officially surpassed three billion monthly active users, a milestone announced by Meta CEO Mark Zuckerberg, bringing it closer in scale to Facebook and WhatsApp. The platform's growth is largely driven by private messaging and the Reels short-form video feature, which are central to...
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Master the Art of Vibe Marketing: A Complete Guide
Vibe Marketing is a new, responsive approach that uses AI tools like ChatGPT and Midjourney to accelerate creative execution, dramatically cutting production timelines while maintaining brand consistency. It operates on a cycle of Spot, Build, Test, and Scale, enabling rapid prototyping and conti...
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Intent-Based Marketing: Target Ready Buyers Now
Intent-based marketing targets prospects actively showing online buying signals, using first-party data from direct website interactions to ensure respectful and personalized engagement in a privacy-conscious landscape. Effective implementation relies on a Smart CRM with AI automation to identify...
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Top 9 Email Marketing Tools for Dentists in 2025
Email marketing helps dental practices reduce no-shows, improve patient retention, and increase treatment acceptance while ensuring HIPAA compliance. Automated appointment reminders and targeted campaigns based on patient segmentation enhance communication efficiency and relevance, saving staff t...
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Ex-Spotify Execs Launch AI Learning Platform for the Curious
Oboe is a new AI learning platform founded by former Spotify executives that creates personalized courses on any topic to democratize education by consolidating learning materials. The platform generates structured educational content like essays or podcasts but currently lacks citations, placing...
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Google's February 2026 Discover Core Update: What's New
Google launched a major core update for its Discover feed in February 2026, initially for U.S. English users, with plans for a global rollout to improve content selection. The update prioritizes locally relevant content, reduces clickbait, and better surfaces in-depth, original material from topi...
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Humanize AI Content: Rank Higher & Engage Readers
Content humanization is the essential process of refining AI-generated text to make it feel authentic, engaging, and trustworthy by injecting clarity, warmth, and personal experience. An effective strategy leverages AI for scale and speed but relies on human editing for creativity, brand storytel...
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Google Now Lets You Hide Sponsored Search Results
Google is testing a feature that groups all paid search results under a single, collapsible label at the top of the page, allowing users to hide them after scrolling past. This update aims to simplify navigation and give users more control over sponsored content, though ads must be viewed before ...
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AI-Powered ABM: How to Win Fortune 500 IT Deals
Account-based marketing (ABM) is a strategic approach that focuses intensive resources on a select group of high-value target accounts, rather than using broad lead-generation tactics, to engage entire buying groups effectively. ABM requires tight alignment between sales and marketing teams, who ...
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AI-Powered ABM: How to Win Fortune 500 IT Deals
Account-based marketing (ABM) is a strategic approach that focuses intensive resources on a select group of high-value enterprise accounts, rather than using broad marketing tactics, to win over complex, consensus-driven buying committees. Success in ABM requires deeply understanding the Fortune ...
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Chrome to Block Annoying Web Notifications Automatically
Google is updating Chrome to automatically disable notifications from websites users frequently ignore, targeting high-volume alerts that contribute to digital clutter and distraction. The feature builds on existing Android functionality and focuses on sites with low user interaction, as data sho...
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Marketing Automation: The New Decision Engine
Marketing automation platforms are evolving from basic email schedulers into intelligent, AI-driven systems that orchestrate personalized customer experiences in real time. The core function has shifted from static, rule-based workflows to dynamic orchestration, where platforms make continuous de...
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Substack Launches a Dedicated TV App
Substack has launched a beta TV app for Apple and Google TV, allowing subscribers to watch video posts and live streams on their televisions with a "For You" recommendation feed. The move represents a major strategic investment in video to compete with platforms like YouTube, despite sparking use...
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Break Down Barriers: A Destination Marketer's Guide
Ashley Judge, executive director of Destination Salem, balances the town's historic identity with its modern Halloween fame by combining storytelling with practical solutions, such as promoting community spirit through personal engagement. She emphasizes using owned media like email marketing to ...
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HyperX's Modular Gaming Keyboards Are Built to Be Taken Apart
HyperX unveiled new modular wired keyboards at CES 2026, featuring hot-swappable PCBs for easy switch customization and removable top cases for extensive personalization. The keyboards, including the Origins 2 and Origins 2 Pro, offer advanced features like Hall effect switches with adjustable ac...
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