Topic: healthcare advertising
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Google Mandates Certification for Prescription Drug Ads
Google is implementing a new policy requiring advertisers in the U.S., Canada, and New Zealand to obtain certification to use prescription drug terms in ads and keywords, while banning such promotions elsewhere. The policy will be enforced starting October 29 with a gradual rollout, giving advert...
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Google Tightens Recurring Billing Rules
Google now allows certified U.S. online pharmacies to advertise subscription-based models for prescription medications and services through Google Ads, creating new revenue and engagement opportunities. Permitted models include recurring payments for medication refills, bundled offerings with add...
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