Topic: gtm strategy

Sort by: Relevance | Date
  • Crafting a GTM Strategy for Marketing's Revenue Era
    September 11, 2025

    Crafting a GTM Strategy for Marketing's Revenue Era

    Marketing is shifting from measuring success by lead volume (MQLs) to focusing on revenue-impacting metrics like pipeline growth and annual recurring revenue (ARR). This transition requires aligning marketing with sales and finance, adopting outcome-oriented metrics, and fostering collaboration t...

    Read More »
  • Master Product Management, Accelerate Marketing Growth
    September 5, 2025

    Master Product Management, Accelerate Marketing Growth

    B2B marketing has shifted from channel optimization to a product-oriented mindset, focusing on solving user problems and iterative value. Product thinking emphasizes understanding buyer journeys, delivering tailored experiences, and measuring success through team activation and velocity. This str...

    Read More »

Related Topics

team collaboration (19) AI Integration (173) Content Strategy (54) human oversight (39) b2b marketing (16) marketing evolution (10) leadership transition (9) Cultural Shift (8)