Topic: gtm strategy

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  • Crafting a GTM Strategy for Marketing's Revenue Era
    September 11, 2025
    85%

    Crafting a GTM Strategy for Marketing's Revenue Era

    Marketing is shifting from measuring success by lead volume (MQLs) to focusing on revenue-impacting metrics like pipeline growth and annual recurring revenue (ARR). This transition requires aligning marketing with sales and finance, adopting outcome-oriented metrics, and fostering collaboration t...

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  • Master Product Management, Accelerate Marketing Growth
    September 5, 2025
    85%

    Master Product Management, Accelerate Marketing Growth

    B2B marketing has shifted from channel optimization to a product-oriented mindset, focusing on solving user problems and iterative value. Product thinking emphasizes understanding buyer journeys, delivering tailored experiences, and measuring success through team activation and velocity. This str...

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