Topic: google tag gateway

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  • Google Cloud Launches Tag Gateway Integration
    January 8, 2026
    95%

    Google Cloud Launches Tag Gateway Integration

    Google has launched a beta integration for its Tag Gateway service on Google Cloud Platform, enabling a one-click setup to simplify first-party data collection as third-party tracking faces restrictions. The integration routes tag traffic through an advertiser's own domain using Google Cloud's in...

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  • Google Unveils First-Party Data Tools & iOS Conversion Tracking
    May 2, 2025
    85%

    Google Unveils First-Party Data Tools & iOS Conversion Tracking

    Google launched new advertising tools to enhance first-party data use and improve iOS conversion tracking amid tightening privacy regulations. Key updates include Google Tag Gateway for server-side tagging, Data Quality Diagnostics for troubleshooting, and On-Device iOS Conversion Tracking for pr...

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Related Topics

google cloud platform (1) data signal quality (1) user privacy (1) browser privacy restrictions (1) privacy regulations (1) measurement resilience (1) google advertising tools (1) one-click workflow (1)