Topic: ad blockers
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YouTube Blocks Users with Ad Blockers From Loading Videos
A recent YouTube outage was mistakenly reported by users, but the actual cause was ad-blocking software preventing the site from loading properly. YouTube has been actively fighting ad blockers since 2023, as they violate its terms of service, leading to user issues that mimic service failures. W...
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Google Cloud Launches Tag Gateway Integration
Google has launched a beta integration for its Tag Gateway service on Google Cloud Platform, enabling a one-click setup to simplify first-party data collection as third-party tracking faces restrictions. The integration routes tag traffic through an advertiser's own domain using Google Cloud's in...
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Firefox's Future Hangs on Mozilla's AI Response
Mozilla's new leadership is pivoting Firefox toward becoming an "AI browser" to compete in a growing market, but this risks alienating its core privacy-focused user base who are skeptical of AI's data practices. The implementation strategy is critical, as an opt-in model for AI features may be to...
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Server-Side Tracking's Privacy-First Comeback
Marketers are increasingly adopting server-side tracking to improve data accuracy, ensure privacy compliance, and enhance website performance by processing data through their own servers before sending it to analytics platforms. Server-side tracking addresses limitations of traditional browser-ba...
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