Topic: google marketing live 2025 updates

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  • Google launches new testing, measurement & data tools
    May 22, 2025
    95%

    Google launches new testing, measurement & data tools

    Google introduced new marketing tools at Google Marketing Live 2025, focusing on testing, measurement, and data management to improve campaign performance in a privacy-centric environment. The updates include simplified incrementality testing, enhanced cross-channel measurement, and a revamped Da...

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  • Google Adds AI Overview Ads & AI Mode to Desktop
    May 22, 2025
    60%

    Google Adds AI Overview Ads & AI Mode to Desktop

    Google has expanded AI-powered ads to U.S. desktop users, integrating them into AI Overviews and testing placements in AI Mode to enhance brand engagement during searches. Ads now appear contextually in AI-generated summaries and AI Mode responses, with plans for global expansion, aiming to assis...

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Related Topics

roi optimization (1) privacy compliance (1) smart bidding exploration (1) ai-powered marketing assistants (1) ai overviews ads (1) ai mode advertising (1) global expansion ads (1) advertiser eligibility (1)