Topic: emotional storytelling

Sort by: Relevance | Date
  • Goodnight Universe Review: A Stunning Follow-Up from Before Your Eyes
    November 11, 2025

    Goodnight Universe Review: A Stunning Follow-Up from Before Your Eyes

    *Goodnight Universe* is a narrative adventure game where players experience life from the perspective of Isaac, a baby with telekinetic and mind-reading abilities, exploring themes of time and family. The game features innovative mechanics like camera-based controls for supernatural actions and m...

    Read More »
  • John Lewis's Winning Christmas Ad Formula Is Back
    November 10, 2025

    John Lewis's Winning Christmas Ad Formula Is Back

    John Lewis's 2023 Christmas ad "Where Love Lives" uses nostalgia and a father-son bond to evoke emotion, continuing the brand's tradition of heartfelt storytelling without spoken words. Data shows the ad is the most emotionally compelling since 2016, with high positive responses, though it is les...

    Read More »

Related Topics

game mechanics (1) game review (1) human connection (1) game comparisons (1) roi measurement (1) family dynamics (1) brand strategy (1) player agency (1)