Topic: brand strategy
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The Prompting Company Raises $6.5M to Boost Product Mentions in AI Apps
Consumers are increasingly using AI assistants like ChatGPT for product discovery and shopping recommendations, creating a major opportunity for brands to capture new digital traffic. The Prompting Company, backed by $6.5 million in seed funding, helps businesses optimize for AI discovery through...
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3 AI Research Modes Reshaping Search & Brand Success
AI is transforming marketing by compressing the user journey into a single interaction through conversational systems, shifting users directly from discovery to decision within controlled ecosystems. Marketers must adapt by focusing on earning the "perfect click," where AI selects their brand as ...
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Build Brand Authority: From SEO to Algorithm Mastery
Modern brand building requires educating AI algorithms through a multi-speed strategy aligned with the "algorithmic trinity": the traditional search index, the knowledge graph, and large language models (LLMs). Brands must operate on three timelines: short-term visibility through SEO, mid-term es...
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John Lewis's Winning Christmas Ad Formula Is Back
John Lewis's 2023 Christmas ad "Where Love Lives" uses nostalgia and a father-son bond to evoke emotion, continuing the brand's tradition of heartfelt storytelling without spoken words. Data shows the ad is the most emotionally compelling since 2016, with high positive responses, though it is les...
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ChatGPT's AI Shopping: The Future of Digital Commerce
ChatGPT's integration with native shopping, powered by a partnership with Walmart, moves product discovery and purchase directly into conversational AI, potentially bypassing traditional search engines and marketplaces. This shift centers commerce on personalized, intent-based conversations, whic...
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The CDP Era is Over: Why Brands Haven't Realized
The traditional Customer Data Platform (CDP) model is becoming obsolete, as brands face unsustainable risks and costs from storing vast amounts of personal data, and should instead prioritize strategic knowledge over exhaustive data ownership. Brands should focus on authoring compelling customer ...
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Master AI Search with Core SEO Fundamentals
AI is transforming search behavior by enabling detailed queries and direct answers, requiring optimization strategies that build on traditional SEO principles. Effective AI optimization (termed GEO) involves creating expert, original content that addresses full customer inquiries and strengthens ...
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Xbox Ally X Review: A Promising $1,000 Handheld That Needs Work
The Asus ROG Xbox Ally X offers premium performance and ergonomic comfort, featuring an AMD Ryzen Z2 Extreme processor that delivers top-tier frame rates and a design that ensures a natural, strain-free grip. Despite its strengths, the device suffers from a fragmented software experience with mul...
Read More » AI for Executive Branding: From Reactive to Proactive
Executive branding and online reputation management are crucial for corporate success, as leaders' digital presence affects customer trust, investor confidence, and brand perception. Artificial intelligence enables a proactive approach to reputation management by generating content, optimizing se...
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Measure Your Full Funnel with Amazon Ads
Amazon Ads provides comprehensive measurement tools that connect advertising investment to broader business outcomes, enabling a full-funnel approach for sustainable growth and new customer acquisition. Amazon's closed-loop environment offers unique visibility into the customer journey through in...
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Each New Snoopy MoonSwatch Is Unique—Only Available in Snow
Swatch's strategy of releasing limited edition MoonSwatches in collaboration with Omega has been highly successful, attracting both collectors and casual fans and generating significant revenue. The latest MoonSwatch model, the Mission To Earthphase Moonshine Gold Cold Moon, combines popular desi...
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Rivian CEO Reveals Plans for CarPlay, Lidar, and Budget EVs
Rivian is expanding its market reach with the upcoming R2 model, priced at $45,000, aiming to compete with mainstream EVs like the Tesla Model Y while maintaining its adventure-focused brand identity. The company is advancing its autonomous driving capabilities through an AI-driven approach and h...
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Unlock TikTok Trends with Creator Search Insights
TikTok has evolved into a major search destination, with a significant portion of consumers using social platforms like TikTok, YouTube, and Instagram for search, reflecting a shift in digital behavior. The platform's Creator Search Insights tool provides real-time data on trending searches and c...
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Crucial T710 2TB NVMe SSD Review: Speed Tested
The Crucial T710 2TB NVMe SSD offers near-top-tier performance at an accessible price, leveraging Micron's technology for impressive thermal efficiency and value. It competes closely with the Sandisk SN8100, achieving high sequential and random write speeds but slightly trailing in 4K read perfor...
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Google's 'Aluminum OS' Brings Android to PCs: What We Know
Google is developing 'Aluminium OS,' a unified operating system merging Android and ChromeOS to compete with Windows and macOS, emphasizing AI integration and a cohesive experience across devices. The initiative, confirmed through job listings and a Qualcomm partnership, targets all device tiers ...
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Google's .google Domain: A Strategic Blueprint for Brands
Google's move to a .google TLD offers a strategic blueprint for brands. Explore the three core lessons in security, SEO, and trademark protection that can inform your own digital infrastructure strategy as the 2026 TLD application window approaches.
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AI Won't End Email Marketing: Gmail's Evolution
Gmail's new AI features, like Gemini 3, prioritize helping users manage inbox clutter rather than blocking valuable communication, creating an opportunity for relevant marketing. The focus shifts from traditional open rates to user intent, as AI can surface emails at moments of high engagement, l...
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The Pixel 11: The Best Phone of 2026 Is Already Here
Google's Pixel 11 is positioned for success due to its steady refinement, smarter cameras, maturing Tensor chipset, and genuinely useful AI features that competitors are struggling to match. Key rivals like Samsung and OnePlus are faltering, with Samsung offering minimal updates and OnePlus movin...
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HP's 17" 1TB Laptop is 71% Off on Amazon - But Not on Their Site
HP is offering its most aggressive Black Friday discounts exclusively on Amazon for a 17.3-inch laptop, priced at $859—a 71% reduction from its usual $2,999 cost. The laptop features a 13th Gen Intel Core i5-1334U processor, 32GB of RAM, and a 1TB PCIe NVMe SSD, designed to handle demanding profe...
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3 Essentials for CTV Success in 2026
To succeed in the 2026 Connected TV (CTV) advertising landscape, brands must focus on creative innovation, advanced metrics, and automated campaign management to engage viewers effectively. Creative experimentation is becoming standard, with CTV enabling dynamic formats like shoppable ads and AI-...
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Apple's Biggest AirPods Lineup Ever Coming Next Year
Apple is expanding its AirPods lineup for 2026, introducing a high-end model with integrated cameras to enable advanced AI and visual intelligence capabilities. This strategy reflects Apple's shift from a focused product selection to offering multiple models, similar to the iPhone, to cater to di...
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Secretlab's New Armrests Fall Short of Precision Promises
The author, a non-professional gamer, tested Secretlab's new InfinitePrecision Armrests, which feature hydraulic lifts and LCD screens for sub-millimetre height adjustments to help elite players replicate exact setups. Testing revealed practical limitations, as achieving identical setups requires...
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Amazon's Fire TV Stick 4K Is Getting a Rebrand
Amazon has introduced the Fire TV Stick 4K Select, priced at $39.99, adding to its lineup alongside the 4K and 4K Max models and potentially confusing shoppers due to unclear performance distinctions. The original Fire TV Stick 4K is technically superior, featuring Wi-Fi 6, Dolby Vision, Dolby At...
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TechWoven Thrives: Positive Update and Future Outlook
The TechWoven case for the iPhone 17 Pro is highly durable and scratch-resistant, showing no damage after rigorous testing and marking a significant improvement over the easily scratched FineWoven predecessor. Apple introduced TechWoven as a replacement for the FineWoven line, which was phased ou...
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BMW's Electric M3 Promises a New Level of Performance
BMW's first fully electric M3, launching in 2027, will be a quad-motor sports sedan built on the new 800-volt Neue Klasse platform, designed to set a new performance benchmark. The car features an innovative four-motor drivetrain that can switch between all-wheel and rear-wheel drive, alongside a...
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AI's SEO Revolution: 9 Experts on the Future of Search
AI is reshaping SEO, requiring professionals to expand their roles, rethink strategies, and adapt to uncertainty through cross-functional collaboration and broader marketing integration. A major challenge is the lack of visibility into user interactions with AI search tools, making optimization d...
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Surviving the AI Ad-Pocalypse
Generative AI is rapidly transforming advertising by enabling brands to create marketing content faster and cheaper, though this risks producing generic and forgettable ads. Consumer reactions to AI-generated ads are mixed, with subtle uses often going unnoticed and accepted, while obvious AI vis...
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Cracker Barrel's Rebrand: A B2B Marketing Lesson
The Cracker Barrel rebranding backlash was largely driven by coordinated bot activity, not organic public opinion, with nearly half of boycott calls originating from inauthentic accounts. B2B branding carries significant emotional weight, as buyers prioritize trustworthiness and reliability due t...
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How a CMO's Mistake Took Down Her Company's Website
Danika Wong of Satisfi Labs led a major overhaul, replacing their traditional website with an AI-driven, conversational interface to create a more interactive user experience. The shift requires new performance metrics focused on engagement quality and user satisfaction, moving beyond traditional...
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Patriot Viper PV593 4TB SSD Review: A Disappointing Performer
Patriot's Viper PV593 is a budget-focused PCIe 5.0 SSD promising high speeds like 14,000 MB/s reads, but it faces intense competition and requires aggressive pricing to succeed. The drive uses a Silicon Motion SM2508 controller and Micron 232-layer TLC NAND, offering solid but not class-leading s...
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OnePlus and Hasselblad End Camera Partnership
The partnership between OnePlus and Hasselblad has ended after five years, with future OnePlus devices using an in-house imaging engine instead. Hasselblad's collaboration significantly improved OnePlus's camera performance and branding, which will no longer appear on upcoming models. OnePlus's p...
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Motorola Unveils First Book-Style Foldable & AI Wearable Concept
Motorola has launched its first book-style foldable smartphone, the Razr Fold, expanding beyond its clamshell designs to compete with devices like Samsung's Galaxy Z Fold series. The company revealed few specifics on price, specs, or release date, indicating the device is still in final developme...
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Galaxy S26 Series Faces Mounting Troubles
Samsung's Galaxy S26 series is reportedly facing delays, potentially shifting its launch from the traditional January timeline to February or March, which could give competitors an advantage. Leaks suggest Samsung may be reconsidering the model lineup, with the Galaxy S26 Pro possibly being dropp...
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