Topic: efficiency vs effectiveness

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  • Thrive in Marketing's Agentic Era: 3 Essential Actions
    December 2, 2025

    Thrive in Marketing's Agentic Era: 3 Essential Actions

    The marketing landscape is being reshaped by three distinct types of AI agents: tools for marketers, tools for customers, and customer-controlled agents, which are decentralizing product discovery. Marketing technology stacks are evolving into hybrid systems that integrate AI with traditional sof...

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  • Is Your AI Strategy Failing? Here’s How to Fix It
    November 10, 2025

    Is Your AI Strategy Failing? Here’s How to Fix It

    Many AI initiatives underperform because organizations focus on superficial automation rather than designing integrated systems that enhance efficiency and effectiveness in go-to-market operations. True value from AI comes from improving decision-making through better insights and streamlining wo...

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Related Topics

ai optimization (1) ai agents (1) Content Strategy (1) data integration (1) Digital Transformation (1) b2b marketing (1) team collaboration (1) customer journey (1)