Topic: data segments

November 25, 2025

Google Automatically Links YouTube & Ads Accounts

Google is automatically linking YouTube channels with Google Ads accounts when a strong data connection is detected, simplifying setup and enhancing audience insights for advertisers. Advertisers gain new targeting and measurement capabilities, such as directing ads to engaged viewers and trackin...

Google Automatically Links YouTube and Ads Accounts

Google is automatically linking YouTube channels with Google Ads accounts when a strong data relationship is detected, enabling advertisers to gain richer audience insights and improve campaign targeting without manual setup. Account administrators and channel owners receive a 30-day notification...

Unlock Google Ads PMax: Audience Signals & Search Themes Explained

Performance Max campaigns are goal-based systems where Google's AI autonomously targets users likely to convert, rather than allowing manual audience or keyword selection. Audience signals and search themes serve as optional hints to guide the AI but are not strict targeting rules, as the system ...