Topic: audience data
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Google Automatically Links YouTube and Ads Accounts
Google is automatically linking YouTube channels with Google Ads accounts when a strong data relationship is detected, enabling advertisers to gain richer audience insights and improve campaign targeting without manual setup. Account administrators and channel owners receive a 30-day notification...
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Google Automatically Links YouTube & Ads Accounts
Google is automatically linking YouTube channels with Google Ads accounts when a strong data connection is detected, simplifying setup and enhancing audience insights for advertisers. Advertisers gain new targeting and measurement capabilities, such as directing ads to engaged viewers and trackin...
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PPC Updates: Reddit Max, Google Creator & Microsoft Targeting
Reddit launched Max Campaigns, an automated ad system that simplifies campaign management by handling targeting and bidding, though it reduces direct advertiser control and visibility. Google Ads enhanced its Creator Partnerships beta with a search tool for finding influencers and a centralized d...
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