Topic: Personalized Ads
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Google Expands Custom Segments for Display Campaigns
Google is expanding Custom Segments for specific Display campaigns under the Personalized Ads policy starting December 12, offering new targeting options for previously restricted advertisers. The update has caused confusion, as experts note it may extend access to sectors like healthcare but lac...
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Discover Your Perfect Match: Why PPC Ads are Tailored Just for You!
Unlock Personalized Experiences with Pay-Per-Click (PPC) Advertising! Say goodbye to irrelevant ads and enjoy tailored solutions that match your interests and needs. Control your online journey, discover new brands, and access exclusive deals hassle-free. Embrace PPC's power to enhance your digital experience and explore a world of possibilities. Discover your perfect match with PPC advertising today!
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Instagram's Controversial Ad Model Expands to UK After EU Ban
Meta is launching a "pay or consent" advertising model in the UK, requiring Instagram and Facebook users to either accept personalized ads or pay a monthly fee for an ad-free experience. The subscription costs £2.99 per month via web browsers but rises to £3.99 on mobile apps due to commissions c...
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Apple fined $115M over "burdensome" App Store privacy rules
Italy's competition regulator fined Apple $115 million, alleging its App Tracking Transparency (ATT) framework created an unfair playing field by imposing burdensome double-consent prompts on third-party developers, harming their advertising revenue. The authority argues Apple gained a competitiv...
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Google Automatically Links YouTube and Ads Accounts
Google is automatically linking YouTube channels with Google Ads accounts when a strong data relationship is detected, enabling advertisers to gain richer audience insights and improve campaign targeting without manual setup. Account administrators and channel owners receive a 30-day notification...
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