Topic: data foundation
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Why Your AI Strategy Needs Data and Context to Succeed
The success of AI systems depends on combining high-quality data with essential context, as context (the who, what, when, where, and why) is now a non-negotiable requirement for building trustworthy and effective AI that delivers real business value. Organizations face challenges with fragmented,...
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G2 Acquires Gartner Division in Strategic Power Move
G2 is acquiring three major software review platforms from Gartner, consolidating a large portion of the B2B review landscape under one company. The combined platform aims to simplify software discovery for buyers and provide vendors with better tools, positioning itself as a trusted data foundat...
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Yahoo's New AI Search Revives the Classic Experience
Yahoo has launched a beta AI search tool called Yahoo Scout in the U.S., integrating personalized AI responses into its popular services like Mail and News through its new Yahoo Scout Intelligence Platform. The tool is built on a partnership with Anthropic's Claude model and Microsoft Bing's API ...
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Scale Marketing with Agentic AI: A Performance Guide
Agentic AI represents a new phase in marketing, moving beyond basic automation to act as an intelligent partner that autonomously executes complex tasks for enhanced performance and efficiency. Initial adoption focuses on efficiency gains, such as automating competitor analysis and data audits, w...
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3 PPC Myths That Could Cost You in 2026
Successful PPC in 2026 will prioritize disciplined execution and business fundamentals over chasing platform narratives, as over-reliance on automation in 2025 often increased budgets without improving efficiency. AI targeting is not universally superior; its effectiveness depends on high-quality...
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Building SalesBot: HubSpot's AI Chatbot for Sales Success
HubSpot's SalesBot, an AI assistant, was developed to manage high inbound chat volume by qualifying leads, booking meetings, and selling products, moving beyond a purely human or scripted approach to scale efficiently. The AI evolved to not just deflect simple questions but also score leads in re...
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Stop AI Hallucinations: Fix Your Data, Not the AI
AI's inaccurate outputs, often called "hallucinations," are primarily caused by poor organizational data hygiene and conflicting information, not just technical flaws in the AI itself. Organizations face significant business risks as flawed data leads AI to provide outdated pricing, incorrect mes...
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Salesforce's AI Data Foundation Delivers Results
Salesforce's quarterly earnings demonstrate the business impact of its AI and data infrastructure, with revenue reaching $10.3 billion and a raised full-year forecast. The company's Data 360 and Agentforce platforms saw explosive growth, achieving nearly $1.4 billion in annual recurring revenue, ...
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5 Ways a B2B CDP Unites Marketing and Sales
B2B customer data platforms (CDPs) unify marketing and sales data by integrating information from various systems into centralized profiles, enhancing collaboration and visibility across teams. These platforms clarify complex B2B buyer journeys by tracking interactions at individual, account, and...
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